Privacy policy

Last updated: April 2026

This Privacy Policy describes how Paper State (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from paperstate.com.au (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

  • Contact details including your name, address, phone number, and email
  • Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number
  • Account information including your username, password, security questions and other information used for account security purposes
  • Shopping information including the items you view, put in your cart, saved into your account, or purchases
  • Customer support information including the information you choose to include in communications with us

Information We Collect about Your Usage

We may automatically collect certain information about your interaction with the Services ("Usage Data").

This includes data collected using cookies, pixels, and similar technologies, including:

  • Device and browser information
  • IP address
  • Pages viewed, products viewed, and actions taken (such as adding to cart or completing a purchase)

We use tools such as the Meta Pixel (a piece of code placed on our website) and the Conversions API (which sends events from our server) to collect this information.

We may use these technologies to collect or receive information from your interactions on our website and elsewhere on the internet, and use that information to provide measurement services, personalise content, and target and deliver advertisements.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including:

  • Shopify (our ecommerce platform)
  • Payment processors
  • Marketing and advertising partners

These third parties may also collect information through tracking technologies when you interact with our Site or advertisements.

How We Use Your Personal Information

Providing Products and Services

We use your personal information to:

  • Process payments
  • Fulfil orders
  • Provide account functionality
  • Manage shipping, returns, and exchanges

Marketing and Advertising

We use your personal information to:

  • Send marketing communications
  • Show you relevant ads on our Site and other platforms

This includes sharing data with advertising partners such as Meta to:

  • Deliver personalised advertising
  • Retarget visitors who have interacted with our Site
  • Measure ad performance and conversions

Security and Fraud Prevention

We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity.

Communication and Improvement

We use your personal information to provide customer support and improve our Services.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies (including the Meta Pixel) to:

  • Remember your preferences
  • Understand how you use our Site
  • Improve performance and user experience
  • Deliver relevant advertising

We may allow third parties, including Meta, to use cookies and similar technologies on our Site to collect or receive information for advertising, measurement and analytics purposes.

The Meta Pixel uses cookies to track actions such as:

  • Page views
  • Product views
  • Add to cart
  • Purchases

We may also use the Conversions API, which sends similar event data directly from our server to Meta.

Where required by applicable law, we will obtain your consent before placing or using certain cookies or tracking technologies.

Managing Cookies and Opt-Out

Most browsers accept cookies automatically, but you can modify your browser settings to remove or reject cookies.

You can also opt out of targeted advertising by:

Please note that opting out does not mean you will stop seeing ads, but they may be less relevant to you.

How We Disclose Personal Information

We may disclose your personal information to:

  • Service providers (e.g., Shopify, payment processors, logistics providers)
  • Marketing and advertising partners (including Meta)
  • Analytics providers

We share data with Meta to:

  • Show you more relevant ads
  • Measure and optimise our advertising performance

These partners may use your data in accordance with their own privacy policies.

Third Party Websites and Links

Our Site may contain links to third-party websites. We are not responsible for their privacy practices.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information about children.

Security and Retention

No method of transmission over the internet or electronic storage is completely secure. We retain personal information only as long as necessary to provide the Services and comply with legal obligations.

Your Rights

Depending on your location, you may have rights to access, correct, delete, or restrict the processing of your personal information.

You may also withdraw consent where applicable.

To exercise your rights, please contact us using the details below.

Contact

If you have any questions about this Privacy Policy or your data, please contact us:

Email: kat@paperstate.com.au
Address: 56 Wesley Street, Elanora Heights, NSW, 2101, AU